It’s no longer a secret that the fashion industry is the second largest industrial polluter, second only to oil. With the industry accounting for 10% of global carbon emissions, fashion has developed a negative image that it is determined to fight back against.

Walking into Splash headquarters, based in the Landmark Tower, was like walking into a scene from The Devil Wears Prada. Offices were filled with clothes racks, mood boards and masses of denim, making it difficult not to take a sneak-peak at top secret Splash designs. With a reception based on a runway we practiced our best pose next to mannequins showcasing the latest Splash trends, in awe of the biggest fashion retailer in the Middle East.